If you want your kids to get into good habits with money, when should you start teaching them about it? Are the pre-school years too soon for pocket money and chats about spending money online? Find out more from our Share the Dream report about how and when parents are talking money with their kids.

Aussies may have a natural reserve when it comes to talking money. But as parents, teaching our kids to be financially aware and responsible takes more than a few quick lessons about money and the opportunities and pitfalls it can create. There are all sorts of topics to cover, from quite tangible things like how much things actually cost and where money comes from to more abstract essentials like delayed gratification and opportunity cost. And in the world of ever increasing digital and cashless transactions, parents are also being challenged to educate kids about saving and spending money they can’t see or touch.

Teaching opportunities will come and go as our children grow. If you’re a relaxed sort of money parent, then maybe you’re happy to freestyle and just take these chances as they come. But if you’re keen to create teaching moments by design, it can help to know what other people do and when are the best windows in your child’s development to introduce new financial concepts.

Make an early start

In 2018, 1000 Australian parents were surveyed about how they teach their kids about money for the Share the Dream report. Results show that half of parents are talking to their kids regularly about money[1] and almost three-quarters of kids (72%) are getting pocket money[2], an important tool for teaching kids about saving and spending money. The age group most likely to be getting pocket money are 9-13 year olds (80%) and if you’re aged 4-8 years you’re less likely to receive any (65%).

But according to a Cambridge University research study from 2013, parents could be missing a trick if they’re waiting until kids turn nine to start pocket money. Their findings suggest that by the age of seven, kids have already acquired the mindsets that will direct their money habits in adulthood. Not only that, but they’re also capable of grasping the fundamentals of how money works at this age. They understand that money can be exchanged for goods and that you need to earn it first.

Dr David Whitebread, co-author of the study, encourages parents and educators to get on the front foot when it comes to helping kids learn good money habits early on. “The ‘habits of mind’ which influence the ways children approach complex problems and decisions, including financial ones, are largely determined in the first few years of life,” says Dr Whitebread. “Early experiences provided by parents, caregivers and teachers which support children in learning how to plan ahead, in being reflective in their thinking and in being able to regulate their emotions can make a huge difference in promoting beneficial financial behaviour[3].”

Make it holistic

As well as starting money lessons early, stats from the Share the Dream report also suggest that money talk from parents needs to be covering more ground. Many parents are definitely covering off the basics, with the majority of parents (52%) having talked with kids about spending and saving in the last six months[4]. On the other hand, talking about cashless payments with kids is far less common. Only 19% of parents have spoken about online transactions in the same period[5], and the numbers discussing in-app purchases (13%[6]) and Afterpay (5%[7]) are smaller still.

The study also shows that there may be advantages to being more forthcoming about ‘invisible’ money transactions with our kids. Across all age groups 38% of parents are reporting that their kids have a preference for online purchases[8]. For the teenagers in the 14-18 group, this figure rises to nearly half (47%[9]). If kids are to be prepared for their online shopping experiences, it makes sense to be having these discussions as they begin to transact online.

Make it open and honest

Talking money with our kids can make us feel uncomfortable and this is a trend that was also revealed in the Share the Dream survey. 68% of parents sometimes feel reluctant to talk about money with their children[10] and in the majority of cases (32%)[11], it’s because they don’t want their kids to worry about it. And 19% of parents say they don’t feel good enough about their own financial situation[12] to discuss it as a family.

While financial stresses can be very real to you, there may be a way for you to help your kids learn from your own ups and downs with money without causing them concern. In fact, the ‘Engager’ parent profile identified in our survey shows that having more family discussions about money can lead to their kids being more curious, confident and financially literate. Engagers are least reluctant to talk to their kids about money and it seems their honest approach is leading to more positive habits among their children, 56% of whom are likely to have a job, compared with the survey average of 44%[13].

Not sure what type of money parent you are? Take our quiz and see if you’re an Engager or more the Relaxed, Trooper or Avoider type. You’ll also pick up some tips about where to take your money conversations with kids with your quiz results.

Planning your next money conversation with your kids? Get some tips for talking to your kids about money by downloading our FREE eBook.

[1] Share the Dream report, August 2018, page 6, “50% of Australian parents say they have had regular or occasional conversations with their children about money in the past month.”https://resources.moneyandlife.com.au/hubfs/FPA%20Share%20the%20Dream%20Report%20-%20August%202018.pdf

[2] Share the Dream report, August 2018, page 11, “50% of Australian parents say they have had regular or occasional conversations with their children about money in the past month.”https://resources.moneyandlife.com.au/hubfs/FPA%20Share%20the%20Dream%20Report%20-%20August%202018.pdf

[3] Money Advice Service Press Release, New Study Confirms, Money Habits Are Set By The Age Of Seven Years Old, 23 May 2013, https://mascdn.azureedge.net/cms/habits-set-by-age-seven-pr-220513-final.pdf

[4] Share the Dream report, August 2018, page 6 https://resources.moneyandlife.com.au/hubfs/FPA%20Share%20the%20Dream%20Report%20-%20August%202018.pdf

[5] Share the Dream report, August 2018, page 6, “Only 19% of parents have spoken with their children about making online purchases in the past six months.” https://resources.moneyandlife.com.au/hubfs/FPA%20Share%20the%20Dream%20Report%20-%20August%202018.pdf

[6] Share the Dream report, August 2018, page 6, “Only 13% have spoken about in-game app purchases in the past six months.”https://resources.moneyandlife.com.au/hubfs/FPA%20Share%20the%20Dream%20Report%20-%20August%202018.pdf

[7] Share the Dream report, August 2018, page 6, “Even fewer parents (5%) have had conversations with their children about Afterpay.”https://resources.moneyandlife.com.au/hubfs/FPA%20Share%20the%20Dream%20Report%20-%20August%202018.pdf

[8] Share the Dream report, August 2018, page 12, “38% say their children have a greater preference for online purchases.”https://resources.moneyandlife.com.au/hubfs/FPA%20Share%20the%20Dream%20Report%20-%20August%202018.pdf

[9] Share the Dream report, August 2018, page 12, “According to their parents, children aged 14-18 are nearly as likely to take an interest in online purchases (47%) as they are to take an interest in tangible purchases (53%).”https://resources.moneyandlife.com.au/hubfs/FPA%20Share%20the%20Dream%20Report%20-%20August%202018.pdf

[10] Share the Dream report, August 2018, page 8, “Two thirds (68%) of parents show some type of reluctance about speaking to their children about money.”https://resources.moneyandlife.com.au/hubfs/FPA%20Share%20the%20Dream%20Report%20-%20August%202018.pdf

[11] Share the Dream report, August 2018, page 8, “Their hesitance is driven by a fear that they don’t want their children to worry about money (32%).”https://resources.moneyandlife.com.au/hubfs/FPA%20Share%20the%20Dream%20Report%20-%20August%202018.pdf

[12] Share the Dream report, August 2018, page 10, “Don’t feel good about our financial situation – 19%.” https://resources.moneyandlife.com.au/hubfs/FPA%20Share%20the%20Dream%20Report%20-%20August%202018.pdf

[13] Share the Dream report, August 2018, page 15 https://resources.moneyandlife.com.au/hubfs/FPA%20Share%20the%20Dream%20Report%20-%20August%202018.pdf